Former FremantleMedia Enterprises executive, Lucy McCredie has joined Battersea Dogs and Cats Home to help kick start its licensing drive.
The animal refuge will be exhibiting for the first time at Brand Licensing Europe. It will be looking for partners in the greetings, stationery, plush, apparel and homewares sectors, as well as pet products and accessories.
McCredie was with FME since January 2009 covering back to back maternity roles - VP for brand licensing and retail and UK licensing manager.
Prior to FME, she was licensing manager at NMSI where she spent two years developing the Science Museum and Flying Scotsman brands.