Macmillan Children's Books scores new partners for Dear Zoo 35th Anniversary - Licensing.biz

Macmillan Children's Books scores new partners for Dear Zoo 35th Anniversary

ZSL London Zoo will be debuting a trail based on the Rod Campbell storybook along with new licensed product
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Macmillan Children’s books have announced a string of new licensing deals for Rod Campbell’s children’s book Dear Zoo, to mark its 35th anniversary.

ZSL London will be debuting an exclusive Dear Zoo trail, featuring animal facts and photo opportunities, opening for 2017’s Easter holidays.

There will also be a live show based on Dear Zoo opening in Autumn 2017.

Retailers across the country will be invited to get on board with the birthday celebrations with a host of Dear Zoo events supported by bespoke event kits including activities and festive bunting and display materials. A Dear Zoo storytelling event will tour all the major literary festivals throughout the year.

Dear Zoo has sold over 8 million copies worldwide and is published in more than 20 languages. The success of Dear Zoo, and Rod Campbell's other popular titles for young children, has gone on to inspire Dear Zoo & Friends, a brand drawing together all his books and characters.

“I can hardly believe that Dear Zoo is celebrating its 35th anniversary!” said author, Rod Cambpell, “I really am enormously touched and delighted that successive generations of young children continue to love Dear Zoo - their obvious pleasure when interacting with it is so gratifying to see, and for me is the very greatest of compliments!”

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