Third party accessory provider Mad Catz has agreed a licence agreement with Arsenal Football Club to produce customised video game controllers and accessories that carry the team's brand.
The multi-year agreement provides Mad Catz with rights to distribute the products throughout Europe.
Mad Catz plans to develop Arsenal-branded video game controllers, faceplates, Console Skinz and carrying cases for Sony's PlayStation 2, PlayStation 3 and PSP, Microsoft's Xbox 360 and Nintendo's Wii and DS systems.
"Arsenal is one of the world's premier sporting franchises with a global fanbase and the addition of this brand to our robust licence portfolio should help strengthen the penetration of Mad Catz's products in key European markets," said president and CEO of Mad Catz Darren Richardson.
"We look forward to providing European retailers and customers with a range of Arsenal-branded video game accessories."