Magnum premium chocolate range on the way - Licensing.biz

Magnum premium chocolate range on the way

Unilever UK and Kinnerton Confectionery have teamed up to launch a new range of premium chocolate.
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Unilever UK has teamed up with Kinnerton Confectionery to introduce a new range of premium Magnum chocolate.

The partnership will see the ice cream brand introduce a new and contemporary range of chocolates into the premium chocolate category.

The new range of chocolates includes:

  • Magnum Signature Block Chocolate Bars
  • Magnum Chocolate Collection
  • Magnum Chocolate Thins
  • Magnum Chocolate Almond Bar

“This is one of 2015’s most exciting innovations in confectionery," said Chloe Irwin, senior licensing manager at Unilever UK.

"Delicious tasting chocolate has always been at the very heart of Magnum, so the launch of a new range of contemporary premium chocolate is a natural extension for us, giving ice cream fans lots more reasons and occasions to enjoy Magnum.”

Kate Waine, marketing director at Kinnerton Confectionery, added: “Magnum Chocolate offers consumers exceptional chocolate, ethically sourced from Rain Forest Alliance Certified Farms. Product trials have been hugely positive with feedback complementing the quality of the chocolate and the mixture of flavours.

"Magnum is an iconic, global brand worth £2 billion and the new range of premium chocolate will build on the strength of the Magnum identity and benefit from the significant ATL support it enjoys.”

The full range will be available from September 2015.

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