Premier League football club Manchester United has struck a deal that will see official social games launch in Japan.
It has signed a new sponsorship agreement with Japan social gaming company Gloops.
The new two-year regional sponsorship will see Gloops become the club’s first Official Social Gaming Partner, giving it the rights to create and distribute a "statistical based battle card social game" in Japan.
Manchester United has almost four million followers in Japan.
Founded in 2005, Gloops was originally an advertising agency before diversifying into the online social gaming industry. It employs over 600 staff across offices in Japan, the US and Vietnam.
Manchester United Commercial Director Richard Arnold commented: "Our partnership with Gloops is a first for the club and we are delighted that they are now part of the Manchester United family.
"Gloops is a market leader in what is still very much an emerging industry. They are at the forefront of social gaming’s development in Japan and we believe they can help the club deepen our engagement with many of our four million followers in Japan.
"This is a very important territory for us, which is one of the reasons we chose to visit Japan as part of our Tour 2013 and we are very pleased to be able to offer fans innovative digital content from gloops."
Gloops President Shinsuke Kawakata added: "We are delighted to be launching our partnership with Manchester United, to create new game titles for the club’s millions of Japanese fans.
"As well as providing sports themed content to our 18 million users, Gloops has also been an avid supporter of sports fans and athletes through our CSR programme, which was launched last year."
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