The Hello Kitty Happy Meal toy range at McDonald’s in Singapore has acted like some sort of human catnip, with fans queuing for hours and buying them on the black market, reports Sky News.
The Hello Kitty Fairytale Collection arrived in early June and has since sparked lengthy queues, purchase restrictions and a micro-black market with people selling them on.
McDonald’s Singapore took to its official Facebook page to address people using the Kitties "for personal gain", stating: “We do not support people buying the Kitties for resale, and we have been regularly removing posts offering such services from our page. We take the conduct of our staff very seriously and if any of them are found to have misappropriated the Kitties for personal gain, we will not hesitate to take appropriate action.”
Hundreds of people queued up the night before the toys landed in the fast food chain and the range sold out within 24 hours.
As a result, McDonald’s then put measures in place to ensure customers could only buy a maximum of four toys.
Unfortunately, it’s not the first time the innocent looking puss has sent McDonald’s into meltdown.
Back in 2000, Singapore McDonald's series of Hello Kitty dolls in wedding dresses created fights and traffic jams in and around the restaurants.
Thankfully, the promotion has now ended and life in Singapore can return to normal, at least until she rears her cute, fluffy head again.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.