Mass queuing and black market reselling hit Singapore McDonald's Hello Kitty toy range

The promotion has sparked lengthy queues, purchase restrictions and a micro-black market
Author:
Publish date:
Social count:
0

The Hello Kitty Happy Meal toy range at McDonald’s in Singapore has acted like some sort of human catnip, with fans queuing for hours and buying them on the black market, reports Sky News.

The Hello Kitty Fairytale Collection arrived in early June and has since sparked lengthy queues, purchase restrictions and a micro-black market with people selling them on.

McDonald’s Singapore took to its official Facebook page to address people using the Kitties "for personal gain", stating: “We do not support people buying the Kitties for resale, and we have been regularly removing posts offering such services from our page. We take the conduct of our staff very seriously and if any of them are found to have misappropriated the Kitties for personal gain, we will not hesitate to take appropriate action.”

Hundreds of people queued up the night before the toys landed in the fast food chain and the range sold out within 24 hours.

As a result, McDonald’s then put measures in place to ensure customers could only buy a maximum of four toys.

Unfortunately, it’s not the first time the innocent looking puss has sent McDonald’s into meltdown.

Back in 2000, Singapore McDonald's series of Hello Kitty dolls in wedding dresses created fights and traffic jams in and around the restaurants.

Thankfully, the promotion has now ended and life in Singapore can return to normal, at least until she rears her cute, fluffy head again.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.