Endemol Shine has detailed the extension of its partnership with MSC Cruises to launch a new MasterChef Juniors at Sea cooking competition.
The move follows the already successful partnership enjoyed by the pair that saw the recent introduction of the MasterChef at Sea programme for adults, that now runs across a number of MSC Cruises trips across Europe, South America and the Gulf.
MasterChef Juniors at Sea is currently available on MSC Seaview and will roll out across the rest of the fleet from March 2019. Open to kids aged four to 12, the programme brings the MasterChef show to life on board through a two-stage cooking competition.
The concept has been developed to inspire a new generation of foodies and will introduce participants to new ingredients and techniques from around the world.
Jane SMith, group director of brand licensing and gaming at Endemol Shine Group, said: “Following the success of MasterChef at Sea, we are delighted to further extend our relationship with MSC Cruises. The MasterChef brand lends itself perfectly to on-board activations and the MasterChef Juniors at Sea programme really taps into the demand we see from fans of all ages wanting to engage with the brand.”
Gianni Onorato, CEO of MSC Cruises, added: “As a family-owned company, MSC Cruises has always put the needs of families and kids at the heart of the cruise experience and this latest announcement further demonstrates our ongoing commitment to providing wide and diverse family entertainment.
“We are particularly proud to be extending our partnership with MasterChef to include the younger members of the family. We already offer a comprehensive schedule of activities around the clock for kids of all ages, but we have worked tirelessly with the producers of MasterChef to create an immersive experience that is fun and interactive.”