Licensing consulting agency Maurizio Distefano will represent fashion brand Chic & Love across European territories, it has been announced.
The agency will develop a tailor-made licensing program across Italy, Canton Ticino, Poland, the Czech Republic, Slovakia, Hungary and the countries of former Yugoslavia, focussing on the key attributes of the brand.
The Chic & Love brand focuses on the concept of affordable luxury, combining street style with an avant-garde look. The products that are likely to be inspired by the brand will certainly be functional and practical, but they will also be also glamorous and off-the-wall, thanks to a partnership with Swarovski, the world’s most famous luxury brand, through which Chic & Love will incorporate Swarovski crystals into many of its collections.
Licensing categories are expected to include apparel, back to school, greeting cards, smartphone covers, mugs, watches, jewellery, lingerie, umbrellas, tech accessories, decorations and bed linen among others. The link with Swarovski will be a strong feature of almost all licensed output.
“I am convinced that Chic & Love has a very strong appeal for today’s women, one that could be translated into products suitable for different target audiences including adults, teens and girls," said Michela Marchese, CEO and owner of the agency. "The collaboration between our agency and Chic & Love will create very cool projects, with a high-end luxury style – but one that is affordable for everyone.”