UK gifting and greetings card brand Carte Blanche has tied up with Archies for an exclusive distribution deal for its Me To You line of soft toys, including Tatty Teddy.
The range of about 350 products will be available at 50 company-owned stores in Delhi, Punjab, Uttar Pradesh and Bangalore, according to a report on Business Standard.
"Me To You is a premium brand and we chose Archies as our partner in India because it had the brand image and the supply chain to help us maintain our position," said Richard Edmondson, commercial director at Carte Blanche Greetings.
While Europe is the company's main market, Carte Blanche has recently entered Thailand, Malaysia, Singapore, Hong Kong and Vietnam.
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