Carte Blanche Greetings' popular Me to You brand is heading to the US, after the firm struck a deal with plush toy company, Douglas in the territory.
Douglas will produce and distribute the brand's Tatty Teddy bears, targeting key stores throughout the US and Canada. As well as an everyday offering, the firm will also create seasonal lines for Halloween, Valentine's Day and Mother's Day.
"Douglas' expertise in the premium plush market will be invaluable as we seek to seal the success of Me to You in North America," said Richard Edmondson, commercial director at CBG. "This is an exciting development and we very much look forward to building a long-term partnership with Douglas."
Scott Clarke, president of Douglas, added: "Carte Blanche is a strong company with great marketing skills. It is a pleasure to be associated with a company that clearly exhibits integrity and creativity as part of their corporate culture."
The deal was brokered by Stone America Licensing.