Carte Blanche Greetings is looking to continue the success of its sentiment brand, Me to You, appointing Stella Projects as its new licensing agent in Australia and New Zealand.
The brand already notches up retail sales in excess of $800 million a year and can be found in over 70 countries around the world.
Tatty Teddy is already established in Australia through the John Sands greeting card ranges, as well as plush and gift items distributed through Russ Australia.
Stella Projects will be looking to grow the brand into new categories such as apparel, textiles and toiletries.
"It is important for the future growth of the brand that we continually look at how we manage and promote the brand and work with partners who can help achieve our strategic objective of making Me to You a truly global brand," said Richard Edmondson, commercial director at Carte Blanche. "Through our relationship with Stella Projects, we are confident of developing Me to You further in Australia and New Zealand into new product categories.
"Tatty Teddy began life on a greetings card, but over the years has become a medium for millions of people worldwide to communicate and express their feelings."