CopCorp Licensing has hired MediaLink as sub-agent to manage its Barcode Kitties brand.
The deal covers Greater China (including China, Hong Kong, Macau and Taiwan), as well as much of Southeast Asia (including Singapore, Thailand, Malaysia, Indonesia and the Philippines).
"We are so happy to have a trusted partner such as MediaLink to help us launch our growing Barcode Kitties licensing programme in such a large and important market," said Carole Postal, president of CopCorp.
Noletta Chiu, regional director for licensing for China and Southeast Asia at MediaLink, added: "The idea for Barcode Kitties was born in nearby Japan, but it is this adorable property's success around the world that makes us excited to bring them to China and Southeast Asia now."
Barcode Kitties is an anime-influenced property featuring a group of kitten characters with bar code whiskers.