Lawless Entertainment has appointed Metrostar to represent the publishing, licensing and merchandising of Suzy's Zoo in the UK and Eire.
The company will first make some changes to the writing in Little Suzy's Zoo for the British market.
“Little Suzy’s Zoo is tailor made for the British baby market” said Claire Potter at Metrostar.
“It has incredible empathy and pathos, which are the characteristics all successful art-based baby properties have here. We are very excited to be showcasing this property at BLE this year.”
Metrostar will be targeting retailers and licensees of nursery products, apparel, books, toys, toiletries and gifts to get on board with the property.
“Lawless Entertainment is thrilled to see Suzy’s Zoo expand further into the UK in partnership with Metrostar Media,” says Cathy Malatesta, president of Lawless Entertainment.
“We look forward to seeing the continued success of this fabulous property in the UK and around the world.”
Suzy’s Zoo creator Suzy Spafford added: “I am so pleased that my characters will now be making friends with children and families throughout England and the United Kingdom.
“It seems to be a natural fit for Suzy’s Zoo. Thank you, Metrostar.”