Rod Campbell, the creator of best selling children's book, Dear Zoo, has awarded the licensing representation rights to Metrostar.
Dear Zoo - the story of a child who writes to the zoo to send him/her a present - was first published in 1982. Over four million books have since been sold, with the original story book having been extended into a board book, pop-up book, colouring book, activity pack, gift pack and a buggy book.
Metrostar will be working with The Keith Pashley Project on the campaign, which will initially focus on establishing Dear Zoo in four key categories - 'learn and play' toys and games, nursery and feeding products, apparel and paper products.
"Dear Zoo is the only remaining pre-school literary property of note currently unavailable to licensees, yet its wonderful story and illustrations lend themselves naturally to a range of high quality, beautifully designed licensed products," said Metrostar's Claire Potter.
"We are extremely pleased that Keith Pashley, with his vast experience in developing children's publishing properties, will be coming with us on this adventure and we're very much looking forward to introducing Dear Zoo to licensees and retailers in 2010."