Metrostar secures brace of deals for The Scout Association - Licensing.biz

Metrostar secures brace of deals for The Scout Association

Macmillan Children's Books and Simon & Schuster on board.
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Two new publishing deals have been secured for The Scout Association by Metrostar.

Macmillan Children's Books will publish a series of non-fiction aimed at children aged six to ten, the age groups of the Beavers and Cub Scout sections.

This will include the revival of the Scouts Annual, with the 2012 issue being published in September and including a foreword by Chief Scout, Bear Grylls.

The three-year deal is likely to produce over 12 books.

Meanwhile, Simon & Schuster has acquired world rights to two non-fiction titles for adults. The first, an outdoor cookery book, features traditional Scout fire-building and cooking skills alongside recipes for campers, 'glampers', beach fans and festival goers. It will be published in summer 2012.

"Scouting is growing across the UK and Metrostar has helped build our Everyday Adventure brand, while providing high quality resources for young people and adults," said Chris James, creative and brand advisor, The Scout Association. "The titles also give us a strong profile on the High Street, acting as a shop window for scouting."

Metrostar's Claire Potter added: "The activities, broad appeal and rich heritage of the Scouts mean the brand lends itself beautifully to books and it is a joy working with the team at The Scout Association to develop ideas. Publishers have been incredibly receptive."

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