Metrostar has signed up the first licence for popular literary property, Dear Zoo.
Kitchen textiles and gift company, Shreds will be producing an initial collection of branded aprons, tabards and bags including the characters featured in the books.
Targeting two to five year olds, the firm will debut its range at Harrogate Home & Gift Fair next year, with a retail launch planned for the second half of 2011.
Existing licences in the Shreds portfolio include The Gruffalo, The Very Hungry Caterpillar, Charlie & Lola, Thomas the Tank Engine and Postman Pat, to name just a few.
“Dear Zoo was a natural fit with our other licences,” Nick Shirley (pictured with Rod Campbell and Metrostar's Claire Potter at BLE), MD at Shreds, told Licensing.biz. “It is a classic property which lends itself well to products.”
Rod Campbell, author of Dear Zoo, added: “I’m thrilled to bits; I think Shreds is a great match with Dear Zoo.”
On top of this, Metrostar also secured a DTR with Tu at Sainsbury's for apparel, Paul Lamond for games and outlined terms for plush at last week's show for Dear Zoo.