Metrostar has scored something of a coup, signing up to become the UK licensing agent for Downton Abbey.
Metrostar will now be looking for partners for the multi award winning drama in sectors such as homeware, kitchenware, giftware, greetings, accessories, toiletries and stationery.
The third series of Downton Abbey is currently airing on ITV1 at 9pm on Sundays, averaging audiences of over ten million an episode.
"Audiences are as drawn to Downton's stories and indelible characters as they are to the sheer beauty of the series' production," said Claire Potter, Metrostar's MD. "This emphasis on high quality is something we will emulate in our styling for this outstanding commercial brand."
Brad Wald, chief commercial officer for NBC Universal International Television Production, added: "Downton's momentum has grown across the past two seasons and audiences' appetite for anything Downton continues to excite us.
"We are delighted with the sales of the Downton Abbey book from HarperCollins and the strong sales from home entertainment, but we felt the time is right to broaden our brand licensing programme.
"In Metrostar, we feel we have the right partner to realise our licensing ambitions for our immensely popular franchise."
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