Microgaming launches Shoot slot game

Bulldog Licensing and AT New Media take the football mag brand into the world of online gaming.
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Microgaming has developed a new online casino game featuring imagery from the iconic football magazine, Shoot.

Brand owner Pedigree and agent Bulldog Licensing worked on the deal with digital specialist AT New Media.

Roger Raatgever, CEO of Microgaming said: “Microgaming is pleased to kick off the summer with our exciting new game, Shoot. We are pleased to be associated with this renowned brand, which is held in high esteem by so many, as it captivated generations of football fans in the past. We hope the launch of this new game will not only satisfy existing games but attract new players, whether they are football fanatics or not.”

The game features some of the greatest and most recognisable football stars of all time and has a nostalgic retro feel.

Simon Kay, CEO at AT New Media said: “When deciding who should provide the software for this innovating online slot, Microgaming’s reputation as an industry leader, coupled with its respect to the iconic Shoot brand, made it an easy choice. We cannot wait to see the response from player.”

Want to know more about Shoot? Read our brand profile here.




Thanks to its history and classic roots Shoot Magazine is recognised amongst several generations of lads and dads and now has a thriving licensing programme, leveraging the brand?s retro appeal and heritage.

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