American Greetings Properties and licensing agents CPLG and East West Licensing have teamed with McDonalds to create a Strawberry Shortcake Happy Meal.
Four different Strawberry Shortcake figurines are available in Happy Meals throughout the Middle East and South Africa. McDonalds has over 32,000 restaurants globally and has been in the Middle East since 1993. This particular promotion was available in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Sri Lanka, and the United Arab Emirates.
“We were so pleased to work yet again with McDonalds, a leader in quick service restaurants, on another successful Happy Meal promotion,” said Carla Silva, VP of global licensing at American Greetings Properties. “It’s easy to understand Strawberry Shortcake’s global appeal—her stories and themes are fun and wholesome and her optimism is contagious.”