Miffy launches new apparel lines in babies, kids and ladies' fashion

“Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further."
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DRi Licensing’s Miffy is continuing to flourish in the licensing space with the launch of multiple apparel ranges across baby, girls and ladies fashion.

The first new year arrival in baby and kids’ fashion is from Tobias & The Bear and is available online and in high end boutiques in a range comprising bodysuits and bibs, t shirts and jogger sets and baby bedding.

Meanwhile, Miffy continues to develop in H&M with ranges for babies and kids aged newborn to 12 years, while launching from spring are new baby lines from Dennicci, including sleepsuits, three-piece sets and a knitted Miffy cardigan.

New licensees for girls’ daywear, nightwear and socks are Cooneen and Misirli, and Global and Fashion UK.

Alicia Davenport, licensing director at DRi, said: “Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further.

“2018 looks set to be a fantastic year for Miffy and we are delighted to be welcoming these new apparel licensees on board.”

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