Miffy launches new apparel lines in babies, kids and ladies' fashion

“Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further."
Author:
Publish date:
Social count:
4
DRI Miffy and the Royal Baby.jpg

DRi Licensing’s Miffy is continuing to flourish in the licensing space with the launch of multiple apparel ranges across baby, girls and ladies fashion.

The first new year arrival in baby and kids’ fashion is from Tobias & The Bear and is available online and in high end boutiques in a range comprising bodysuits and bibs, t shirts and jogger sets and baby bedding.

Meanwhile, Miffy continues to develop in H&M with ranges for babies and kids aged newborn to 12 years, while launching from spring are new baby lines from Dennicci, including sleepsuits, three-piece sets and a knitted Miffy cardigan.

New licensees for girls’ daywear, nightwear and socks are Cooneen and Misirli, and Global and Fashion UK.

Alicia Davenport, licensing director at DRi, said: “Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further.

“2018 looks set to be a fantastic year for Miffy and we are delighted to be welcoming these new apparel licensees on board.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.