Mike Clark sets up Latitude Licensing

Former director of licensing at Performance Brands strikes out on his own.
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A new brand licensing and franchising consultancy has been set up by the former director of licensing for Performance Brands.

Mike Clark has struck out on his own with the formation of Latitude Licensing.

As well as developing licensing campaigns for two animated series (details of which are due to be revealed shortly), Clark will also continue to act as a sales consultant for Performance Brands, as well as for The Partnership and Licensing Management International.

Clark has a wide range of experience in the business, in particular in the categories of home, food, drink, publishing and promotions.

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