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Molang moves into Primark - Licensing.biz

Molang moves into Primark

Adult apparel featuring Molang's cute characters has landed at retail locations across the UK.
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Molang licensed apparel in the form of adult tees from Poetic Brands is heading to Primark stores across the UK.

Created by a South Korean student Yoon Hye Ji, Molang – which means ‘super soft’ in Korean – is a happy, curious rabbit who lives with his friend, Piu Piu, a sensitive and shy little chick. The brand started on social media but soon became a global craze, leading to and an Emmy-nominated TV show that now screens every day on Cartoonito in the UK. The property also has a strong presence across social media and has a huge adult following.

The ladieswear items from Poetic Brands include a white T-shirt with a front and back print, and the pink T-shirt with embroidery detail.

“It's great to see Poetic Brands developing this range as a fashion opportunity, as Molang is very much a lifestyle brand," said Ian Wickham at Licensing Link Europe, Molang's licensing agent. "These T-shirts are incredibly cute and eye-catching, and Primark is the perfect partner to introduce them to the right audience by establishing first in Ladies Outerwear.” 

Elliott Matthews of Poetic Brands added: “Molang is a great design and is extremely popular, making the brand perfect for an apparel range. So we are very excited about the prospects for these T-shirts and are confident of a strong sales performance.” 

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