Monkey grows licensing portfolio with apparel deals

Aykroyds and Poeticgem have both signed with the licensing firm to produce a range of apparel featuring the character.
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Bulldog Licensing has secured two new licensing deals for the popular TV advert character, Monkey.

Aykroyds and Poeticgem have both signed with the licensing firm to produce a range of apparel featuring the character made famous by his double act with comedian Johnny Vegas.

Aykroyds will develop a line of nightwear, including pyjamas, onesies and dressing gowns, while Poeticgem will introduce a line of T-shirts for men and women.

“Everybody loves Monkey – his ads are some of the most popular on TV and this means the brand enjoys huge awareness,” said Bulldog Licensing MD, Rob Corney.

Monkey enjoys a big following from its target audience of 16 to 34 year olds and has helped PG Tips achieve more than 400,000 likes on Facebook.

The brand already has a strong presence in the apparel sector through a clothing line from BCI which has sold through high street stores including New Look and Next.

“Licensees have a fantastic platform and we are confident that both Aykroyds and Poeticgem wil enjoy considerable success with these new lines,” added Corney.

The latest licensees now join a burgeoning portfolio including Danilo for greetings and calendars, BB Designs for gift ranges and Roy Lowe and Sons for socks.

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