Monkey plush demand soars - Licensing.biz

Monkey plush demand soars

Posh Paws range approaching sell out as retailers clamour for more.
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Since its double act with comedian Johnny Vegas in the PG Tips ad campaigns, Monkey has become a cultural icon and one of the most saleable brands in Britain for the 16-34 year-old consumer, with a large following across online sites such as Facebook and YouTube.

Retailers stocking the Posh Paws plush line, which includes small, medium and large SKUs, are reporting huge sales figures, triggering interest across the retail sector, with some outlets trying to bring in additional product before Christmas.

To read the full story on sister site, ToyNews Online, click here.

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