Monster Energy renews partnership with MMA organisation UFC

As part of the extension, Monster will continue to have centre canvas and entrance logo placement inside UFC’s famous Octagon at events. The two brands will also work in conjunction on retail promotions during UFC events.
Author:
Publish date:
Social count:
0
0 0ufc1.jpg

Monster Energy has signed a multi-year extension to continue to serve as the ‘Official Energy Drink’ of the mixed martial arts sporting body, UFC.

As part of the extension, Monster will continue to have centre canvas and entrance logo placement inside UFC’s famous Octagon at events. The two brands will also work in conjunction on retail promotions during UFC events.

“Monster Energy is an amazing partner that truly understands what UFC is all about,” said UFC president Dana White. “We are excited about this extension and we can’t wait to take things to the next level.”

Monster’s logo will remain prominently located on the UFC Fight Night Collection apparel of its sponsored UFC athletes.

“We are very pleased to be continuing our relationship as the Official Energy Drink of UFC,” added Mitch Covington, Monster Energy vice president of Sports Marketing.

“UFC and Monster Energy are two global brands that share a passion for performance and innovation, while both supporting the world class athletes. Through this partnership with this iconic MMA property, Monster Energy will continue to build a stronger brand position and reach globally, and we look forward to sharing our story worldwide.”

UFC senior vice president of global partnerships, Paul Asencio, concluded: &ldqldquo;Both brands are the most innovative in their respective markets, and like UFC, Monster consistently strives to improve both its products and fan engagement.

“We look forward to continually combining our efforts to provide fans with premium products, both inside and outside of the Octagon.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.