Monster Energy has signed a multi-year extension to continue to serve as the ‘Official Energy Drink’ of the mixed martial arts sporting body, UFC.
As part of the extension, Monster will continue to have centre canvas and entrance logo placement inside UFC’s famous Octagon at events. The two brands will also work in conjunction on retail promotions during UFC events.
“Monster Energy is an amazing partner that truly understands what UFC is all about,” said UFC president Dana White. “We are excited about this extension and we can’t wait to take things to the next level.”
Monster’s logo will remain prominently located on the UFC Fight Night Collection apparel of its sponsored UFC athletes.
“We are very pleased to be continuing our relationship as the Official Energy Drink of UFC,” added Mitch Covington, Monster Energy vice president of Sports Marketing.
“UFC and Monster Energy are two global brands that share a passion for performance and innovation, while both supporting the world class athletes. Through this partnership with this iconic MMA property, Monster Energy will continue to build a stronger brand position and reach globally, and we look forward to sharing our story worldwide.”
UFC senior vice president of global partnerships, Paul Asencio, concluded: &ldqldquo;Both brands are the most innovative in their respective markets, and like UFC, Monster consistently strives to improve both its products and fan engagement.
“We look forward to continually combining our efforts to provide fans with premium products, both inside and outside of the Octagon.”