As part of its 40th birthday celebrations for the brand, PPC Enterprises has revealed that a one off Monty Python stage show will be performed at the Royal Albert Hall in October.
Called Not the Messiah (He's a Very Naughty Boy), the one night only musical is based on the cult film The Life of Brian. It will be hosted by Michael Palin and features Eric Idle, with a supporting cast that includes fellow Pythons Terry Jones and Terry Gilliam.
The music will be supplied by the BBC Symphony Orchestra and Chorus.
PPCE has also been busy bolstering the licensing programme for the brand. Famous Forever Clothing has been signed to produce a range of Python branded t-shirts, Pyramid is on board for posters and Games Media will be producing SWP machines.
Deals are also in place for apparel, voice key chains and dress-up, while Python is also due to feature on print on demand greeting card site Moonpig.com.
"Python has a huge support base and tickets for this new show will be like gold dust," said Mark Hurry, legal and commercial director at PPCE. "The brand is incredibly popular and new fans are discovering it all the time - this gives us a very strong platform from which to build on an already impressive licensing programme."