Moomin Characters and Bulls Press form new Nordic agency, Rights & Brands

"We will bring publishing rights to an international arena, while building the potential for licensing, merchandising and full-scale digital presence worldwide."
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Moomin Characters and Bulls Press have formed Rights & Brands, a new Nordic agency for literary rights and brand licensing.

With a literary base, a clear design and illustration orientation and a business model based on a global network with Nordic roots, Rights & Brands is being pitched as 'the first choice for clients reaching for a worldwide audience'.

”We have a joint network of over 600 clients worldwide and an established working relationship with a dozen agents in key markets; Japan, Korea and China, to mention but a few”, said Anna Lawrence, foreign rights director at Rights & Brands.

"The constellation of people and the competence within and around Rights & Brands is unique. It feels fantastic to be part of this project from the start.”

Roleff Kråkström, CEO of Moomin Characters, added: "Rights & Brands will be the first 360 agency for literary based Nordic rights. We will bring publishing rights to an international arena, while building the potential for licensing, merchandising and full-scale digital presence worldwide.

”Based on our experiences and successes with Moomin, which today reaches a retail value of 6 million euro, we know that our formula is scaleable and applicable to other brands.” 

Gustav Melin, licensing director at Bulls Press/Bulls Licensing, said: "Readiness, flexibility and the ability to think outside the box has always been our strengths. In this joint venture we will be even more powerful. We will assist in every step, from legal procedures to brand building. The fact that several Nordic creators have already been in touch, tells us that Rights & Brands have a much needed function to fill.

”The trend has been to bring Anglo-Saxon rights to the Nordics, now we are bringing Nordic rights to a global arena. Bologna Children’s Book Fair is the first step on the way."

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