Moonscoop is following up the broadcast success of Code Lyoko in Spain by securing a number of licensing deals.
Simba-Dickie is on board as the master toy partner and will develop action toys, vehicles, arts and crafts, role play, educational products, collectables, electric and musical toys, wheeled toys, promotional sets, back to school and costumes. Products are set to roll out for Christmas 2010 and January 2011.
Further licensees include Creation Euromoda for bed linen, Claudio Reig for small toys, Passion Secret for apparel, Labo Vaza for lip balm and toothbrushes, Cefa Toys for cameras and laptops and Media Live for publishing and activity books. A publishing deal already exists with Atlantyca for a set of four storybooks.
In addition, Moonscoop has awarded licensed shoes to Boystoys/Giepool, printed balloons to Globolandia, bracelets and tattoos to Emax, CYP for drink and dinnerware, trading cards to Ensobrados Martorell and ARCX for miscellaneous product.
The deals have been signed through the firm's Spanish agency, Enjoy.