More partners flock to Little Ewe

Danilo, Posh Paws and Sharpcards all on board for design-led sentiment property.
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Bulldog Licensing has revealed details of new activity for its design-led sentiment property Little Ewe.

Licensing companies to pledge support so far include Danilo (greetings cards, wrap and tags) and Posh Paws (plush toys and gifts), while Sharpcards has extended its existing deal for mobile phone downloads to include mainland Europe. The company is planning to launch a Christmas range in Spain and Sweden this year.

In addition, Little Ewe has also been starring in the latest television commercial for Moonpig greeting cards, shown to be the fourth most recognised TV ad in an unprompted survey by Marketing Week.

The property is also represented by G Squared in the US and Canada, and Kidz Entertainment in the Nordics and Eastern Europe.

The brand is set to expand its overseas presence further, with licensing agency Wild Pumpkin signed up to represent it in Australia and New Zealand.

Bulldog MD Rob Corney said: "We have had a massive amount of interest in Little Ewe recently - it's one of the hottest new design-led brands on the market and there are plenty more deals in the pipeline."

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