More sales success for Gogo's

Now playground craze notches up strong sales in Germany and Spain.
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Following hot on the heels of recent sales success in the UK, US and Benelux, kids' property Gogo's Crazy Bones is reportedly racking up high sales in Germany and Spain - becoming the number one selling toy collectible in both countries.

In Spain, the brand is supported across retail and is due to feature in the forthcoming Super 3, an event which will see around 300,000 visitors heading to Barcelona's Olympic Stadium.

The licensing programme is also advancing in the territory. Penguin's publishing will be introduced through Medialive in the New Year; Pyramid will distribute its poster line in the territory; while Winning Moves has come on board to take a Gogo's Top Trumps into Spain.

Licensees covering the homewares, board game, apparel and plush areas are in advanced discussions with Bulldog Licensing's local agent, Suma Licensing, to bring product to market through 2010.

Meanwhile, in Germany, the brand was launched in Q1 through collectables specialists Universal Cards and ASV and, thanks in part to major promotions with magazine title, Micky Maus, the brand quickly established itself.

Represented locally for Bulldog by CPLG, deals are already in place which will see both Random House and Penguin bringing publishing titles to market, along with products from Pyramid and Winning Moves.

Advanced negotiations are underway for a range of merchandise including apparel, stationery, plush, inflatables and music releases.

"Gogo's is proving to be just as popular on the continent as it is in the UK," said Bulldog MD Rob Corney. "It is becoming a truly worldwide brand and that is being reflected in the increasing amounts of interest we are receiving from licensees across the globe."

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