Mr Men and Little Miss expands in US and Latin America

Chorion has secured a number of new licensing deals for the brand across the territories.
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In the US, toy firm Flapjacks has been signed up to produce a range of luggage tags, flip journals and vinyl figures. Paper Magic Group, an affiliate of CSS Industries is also on board to launch stickers, gift wrap and valentine's themed products.

Ouchies has created Mr Men and Little Miss bandages, available online and across North America. Giant Tree House is also a partner for a range of gardening products for the brand.

HYP Hats is to develop a line of hosiery, flip flops, socks and slippers, with Crocs launching a line of branded Jibbitz shoe charms for its range of footwear.

Chorion continues to expand into new markets with a range of customised gel skins for electronics from Gelaskins. Themed Mr Men and Little Miss cookies will also be available from Color-A-Cookie.

In Latin America, Chorion has signed United Labels to develop a customised range of flip flops and watches for the Paris SA department store chain in Chile.

The Latin American agent, Exim Licensing Group, has also developed a number of unique opportunities for the brand. New apparel licensees include Styleprint in Peru and the Paris SA department store chain in Chile.

Deals in Mexico include Esport Mundial for confectionery, Photopack for bags, pencil cases and caps and Industrias Confeti for t-shirts.

Finally, Pollo Campero Restaurants in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica is on board for Little Miss and Mr Men promotions. Each week two figurines will be given away in the Kids Meal. A total of eight collectible figurines will be featured.

Robert Traub, SVP of licensing the Americas, said: “The Mr. Men and Little Miss brand continues to appeal to a wide ranging audience in North America and we are delighted with the steps Exim has taken in Latin America with this raft of deals. This exposure will have great impact and we are confident it will lead to further licensing deals in the region.”

Diego Barassi, senior vice president of regional marketing at Exim Licensing added: “Current deals in key categories made with high quality licensees create an ideal base to deliver good results, develop the brand across Latin America and generate more exposure for Mr. Men and Little Miss.

"Our next step is to establish the brand by closing deals in additional categories, as well as try to develop new targets for the property.”

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