AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide.
Platforms will include PCs, games consoles, hand-held games and mobile phone devices.
This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licences for the property.
Bettina Koeckler, SVP licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”
Simon Kay, business development director at AT New Media added: “It is not often you get to work with a global icon like the Mr. Men and Little Miss. There are few more globally recognized characters that span generations, all of whom have become increasingly familiar with the interactive games market.
"It is high time that a strategic and proactive approach was initiated for the Mr. Men and Little Miss characters within the games market. Whether you are a child wanting to play on your DS/DSi or a mum wanting to play on Facebook, the gaming potential is significant.”