Sanrio has partnered with pre-school magazine publisher, Immediate Media, for the launch of a dedicated Mr Men and Little Miss title.
The magazine - which is due to hit newsstands in September - will take a fun and interactive approach reinforced by the early year's curriculum.
Content will support pre-schoolers to explore and make sense of new emotions alongside their favourite characters.
Each issue will be packed with puzzles, quizzes, colouring and drawing activities. It will also come with a collectable covermount.
"We are thrilled to be working with Immediate Media," said Lisa Macdonald, VP of Mr Men at Sanrio. "A pre-school magazine is an essential part of our programme and offers another media for children to engage with their favourite characters."
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