Mr Men expands pre-school offering with Jumini wooden toys partnership

Sanrio has detailed its plans to increase efforts and strengthen the Mr Men and Little Miss brand in both the pre-school and toy markets.
Author:
Publish date:
Social count:
0
0 0mrmentoys.png

Sanrio has secured a new partnership with the traditional wooden toy maker, Jumini to develop a heritage line based on the popular Mr Men brand.

Targeting babies through to pre-school, the range will kick off with an assortment of block and shaped puzzles, train sets, shape sorters and more, each featuring the shapes and colours of the Mr Men and Little Miss characters.

The new deal arrives as Sanrio details its plans to increase efforts and strengthen the Mr Men and Little Miss brand in both the pre-school and toy markets.

“Over the past year, we have really grown in the baby category with the launch of board books and further success in apparel,” Sabrina Segalov, licensing manager at Sanrio, told Licensing.biz.

“With a toy partner on board, we are strengthening the brand in this area and are now very keen to secure a deal on premium plush, also targeting baby and pre-school. A colourful collection of all 90 characters would be the dream.”

The Jumini partnership follows a recent deal with Bebe Style who has joined the Sanrio portfolio to develop a range of wooden furniture for children’s rooms and nurseries. The collection will launch at the end of the year.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.