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Mr Men's Adam Hargreaves to celebrate new toy range with London Toy Fair appearance - Licensing.biz

Mr Men's Adam Hargreaves to celebrate new toy range with London Toy Fair appearance

Hargreaves will be producing bespoke illustrations as he joins Sanrio and Jumini in celebrating the launch of a new Mr Men Little Miss toy range.
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Author and illustrator, Adam Hargreaves is heading to London’s Toy Fair this month to celebrate the launch of a new range of Mr Men toys.

The result of a partnership between the Mr Men brand owner, Sanrio and the wooden toy specialist, Jumini, the new line will feature some of the most iconic characters from the Mr Men and Little Miss universe.

Celebrating the launch, Hargreaves will be attending the show on Tuesday, January 23rd where he will produce and sign bespoke illustrations for visitors to Jumini’s stand GH25/26.

Jumini’s toy line has been designed to reflect the character traits of some of the most iconic names from the universe, include Mr Tickle and Little Miss Sunshine, as well as the Mr Men Little Miss property’s fit with the baby and toddler sector.

“Mr Men is a classic brand, loved by generations and the basic shapes and bright colours epitomised in the books will now feature in a gorgeous selection of My First Mr Men & Little Miss wooden toys, including a fabulous Mr Tickle Bead Maze and a stunning Mr Men Little Miss Shape Sorter,” said Julian Garner, owner of Jumini.

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