MY LIFE IN LICENSING: Franklin Loufrani

The owner of the Smiley brand looks back over an eventful four and a half decades in the business.
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"I was French agent for Superman and Batman with the Licensing Corporation of America in 1965. In 1969 I founded the licensing department of publisher Hachette in France to license the rights to Babar the elephant and other characters from their books.

"I founded my own company in 1971 and in the following years became the licensing agent for Marvel, Hannah Barbera, Larry Harmon and other big US properties as well as emerging Japanese properties like Goldorak, Prince Saphir and many others. I also took the unusual step for the time of publishing and distributing magazines, records, tapes and, in the late 70s, videotapes to increases awareness of the properties I was handling. You could say that I was the first licensing agent to support his properties through a multimedia campaign."

To read the full interview with Loufrani, click here.

Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.

If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.

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