MY LIFE IN LICENSING: Serena Sibbald

Beanstalk Group's associate vice president of new business steps into the hotseat.
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"My first job with Beanstalk was as category manager for Europe for Home and Housewares. We represented the Coca-Cola licensing programme. It was hard work having come from more of a creative background, but it was a great introduction into the industry."

To read the full interview with Sibbald, click here.

Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.

If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.

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