MY VIEW: Hong Kong Licensing Show

Why it's well worth the trip to check out this growing market.
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We decided some time ago with our client Bang on the Door that we should take the opportunity of exhibiting at the Hong Kong Licensing Show. At the time it seemed like a sound business idea but as we sat on the runway at Heathrow for four hours waiting to be ‘de-iced’ and hearing about a security alert on another aeroplane it didn’t seem to be the best decision ever.

Mercifully the delay was only four hours: apparently the rumour that the airport authorities had managed to get the local Halford’s branch to reopen and sell them 500 tins of de-icer was not so farfetched! The security breach was dealt with: the passengers were drunks not terrorists.

To read the full article, click here.


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