Metrostar has added to its stable, signing a deal with The National Archives to handle its portfolio of public information film characters.
The firm will begin the licensing programme at Brand Licensing Europe next week, showcasing one of the most famous characters, Green Cross Man.
The costumed superhero was created in 1975 to teach young children road safety, with David Prowse MBE - Darth Vader in Star Wars - playing the role for 15 years. The lighthearted spots run on both BBC and ITV.
"Green Cross Man is an iconic figure from the 70s and 80s and we plan to have a lot of fun with him in this licensing programme," said Claire Potter, MD of Metrostar.
The firm is especially interested in talking to licensees which are already working with vintage properties, in categories such as apparel, giftware, toys, games and greetings.
Frankie Hastings, licensing manager at The National Archives, added: "Reinventing these characters through licensing is an exciting priority for us, and the strong imagery will resonate with past generations. Licensed products will also provide unique sources of amusement for a new generation to discover."