National Geographic luggage to trek across globe

IMG Licensing will represent brand for licensed luggage and travel bags.
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A collection of National Geographic branded bags, backpacks and luggage is due to launch, after IMG Licensing struck a deal with the non-profit organisation.

The multi-year licensing agreement covers outside of North America.

"When it comes to travel, adventure and exploration, it's hard to think of a more powerful brand than National Geographic," said Bruno Maglione, EVP and global MD of IMG Licensing. "The brand's rich heritage as a pioneer in these areas positions it strongly to take advantage of the growing market for luggage and travel bags."

Alison Middleton, SVP of international licensing for National Geographic, added: "IMG's worldwide infrastructure and broad licensing expertise in travel products make it a perfect partner for our long-term plans to expand the National Geographic brand in this category."

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