Online fashion t-shirt store TruffleShuffle is to grow the adult fashion and lifestyle offering for Mr Men Little Miss.
The new deal for the Sanrio property was struck by Fluid World, and will see TruffleShuffle develop a range of Mr Men Little Miss t-shirts and sweatshirts. The first range will launch this month.
The fashion tops will incorporate the Mr Men Little Miss characters with classic and new designs reflecting the humour of the brand.
The collection will be supported by a PR and social media plan, including celebrity product placement.
This season will also see the launch of a men's Mr Men t-shirt starring Mr Happy across Urban Outfitters from Fashion Lab.
"We are very pleased to be working with TruffleShuffle, a UK leader of online adult fashion," said Victoria Whellans, senior business development manager at Fluid World. "The Mr Men Little Miss brand appeals to all ages and adult t-shirts are the natural next step for fashion in the consumer products programme."