My Cat Pip will now be represented globally by JELC, Over the Moon Design Ltd has announced.
The design-led property has already been a success in its initial greeting cards and gift wrap sector. It has since branched out into children’s books (Hodder), demand cards (Moonpig), magazines (Easy Peazy), plush (Aurora) apparel (WW Group), screen cleaners (Stickems), iPad skins (TaylorHe), calendars and planners (Vista), aprons and bags (Shreds), and stationery (Robert Frederick).
JELC UK and its international sub-agents have been appointed with a remit to expand My Cat Pip’s presence in the licensing sector, in the UK and across the world.
“My Cat Pip is an established brand with huge potential and we can’t wait to start promoting the property to the licensing community at Brand Licensing Europe,” said Janet Woodward, director at JELC.
Rachel Needs, brands development director at Over the Moon, added: “JELC stood out for us as a leading licensing agency with strong global contacts in manufacturing and retail. We know that Janet, Jane and the team will take My Cat Pip to the next level in the licensing marketplace.”
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