Coolabi is aiming to further extend the reach of its Scarlett & Crimson property - signing up two new UK partners, plus a swathe of international agents.
The firm has appointed Rudolf Stein as hair and fashion accessories licensee for the brand. The company has strong relationships with High Street retailers including Claire's Accessories and Top Shop, as well as other tween and teen retailers.
In addition, Grace Cole has come on board to create a range of toiletries including hair care, bath and body products, launching in the autumn.
Meanwhile, expanding the property's global reach, Hip Designs has been appointed as licensing agent for Benelux; RMP Licensing for France; and Gorian has been renewed as agent in Germany and German-speaking territories.
"Scarlett & Crimson will continue to be a major brand for us in 2011 and we are excited to be taking the licensing programme into brand new territories worldwide, as well as signing new licensing partners in the UK," said Anna Hewitt, head of licensing at Coolabi. "The new products will be a great addition to the current ranges we already have available at retail."