Licensed textile company, Character World has developed a new corporate identity to reflect its ongoing success and long-term growth strategy.
The firm has invested in developing a new logo, website and newsletter and also, as a result of its expanding license portfolio, the business will now be divided into three divisions – Kids, Sports and Brands.
2009 will also see Character World expand its Cheshire-based showroom facilities to 8,000 sq ft split into three separate showrooms focusing on our new divisions. This follows the company’s 30 per cent growth in turnover, taking it from £16.5m recorded in 2007 to £21.5m at the end of 2008.
Danny Schweiger, director at Character World, said: "We’ve spent a lot of time developing our branding and we’re confident it will have the desired impact.
"We understand 2009 will be a tough year for retail but we’re confident thatbuying into our new licenses and products will help retailers trade well in these uncertain times. Our showrooms will allow buyers to see the entire room solutions that we have to offer, all in one place.
In 2008, Character World won a clutch of contracts including Fame, Star Wars and Arsenal FC.
Character World’s new look as well as new products will be unveiled at the Spring Fair which takes place at the Birmingham NEC from February 1st to 5th.