Carte Blanche is celebrating the 18th anniversary of its trade mark character, Tatty Teddy with a new makeover for the bear.
The new Tatty Teddy will featuring softer fur and a subtly changed body shape will launch this September, heading the A/W Me to You gift collection.
The new-look bear launch coincides with the arrival of the boxed story set, featuring the original brown bear and the new grey character, alongside a story card to commemorate its 18 years.
Carte Blanche Group created Me to You in 1995. The brand has since grown across the globe, with over 79 million Me to You plush bears sold since 2000.
Stephen Haines, chairman and founder of Carte Blanche, said: "Ever since Me to You launched 18 years ago, the consumer has been at the forefront of everything we do.
"Me to You has evolved over time but at the heart of it all, Tatty Teddy carries a timeless message of love and friendship.
"We're delighted to unveil the latest evolution of our classic bear and I believe he has never been cuter, engendering both heritage and a relevancy to today's consumer."
New products in the A/W Me to You gift collection include a range of winter warmers such as Tatty Teddy fleece blankets, cushions, travel mugs and hot water bottles.
A brand new collection of Me to You 3D greetings cards also picture Tatty Teddy in a range of winter season scenarios.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.