New style guide to boost RSPCA licensing push - Licensing.biz

New style guide to boost RSPCA licensing push

Society believes that full potential of the brand is yet to be realised in licensing.
Author:
Publish date:
Social count:
0
1_RSPCA product, small.jpg

A new style guide is leading the RSPCA's moves further into the licensing marketplace.

The society has been working with Lavish Productions on the guide and believes it will be the first stage of what will turn out to be the biggest licensing programme in RSPCA history.

The RSPCA is also working with licensing consultancy JELC, which is already looking at deals in areas including apparel, giftware, housewares, stationery, publishing and pet care products.

The company already works with CP Designs Asia, Rayware, Vivid Imaginations, UK Greetings and the Noel Tatt Group.

"The RSPCA brand has enormous market potential and the society wants to ensure that its image and ethics are accurately reflected in products that bear its name," said trading manager Cathy Snow. "This comprehensive style guide will help enormously in our aim of bringing the brand to a greater number of product categories and boosting funds that allow us to continue helping animals in England and Wales."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.