NFL and Rawlings renews licensing agreement - Licensing.biz

NFL and Rawlings renews licensing agreement

‘Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs,’ says Rawlings’ Eric Reinsfelder.
Author:
Publish date:
Social count:
0
0 rawlings logo.jpg

Sporting goods manufacturer, Rawlings, has renewed its licensing agreement with the NFL.

The NFL is currently a licensee for a variety of items, with exclusivity in tailgating canopies and chairs.

"Over the past 15 years, we've built a strong partnership with the NFL based on our ability to provide quality items not only for the athletes on the field, but also for the fans in the stands as well as those tailgating in the parking lot or watching at home," said Eric Reinsfelder, senior director of sports licensing at Rawlings.

"Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs."

Following the new agreement, Rawlings will gain continued rights in categories including footballs, portable chairs, canopies, coolers, tables, softees and slow cookers, as well as Super Bowl tailgate products.

Jennifer Gray, director of licensing of NFL, added: “We're excited to expand our relationship with Rawlings, one of the most authentic and trusted names in sports.

"They share our same dedication to creating the ultimate game-day experience for NFL fans."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.