The NFL PLayers Association has joined forces with start-up firm Playmark to offer official licensing rights of NFL players.
Playmark says that its web-based access and streamlined licensed process is the fastest way for product developers and designers to obtain the official rights of NFL players.
It will provide prospective licensees with access to the official rights of more than 2,000 NFL players. This includes the name, jersey number, likeness, photographs, illustrations and digital autographs of each player.
Individual artists, designers and developers joining Playmark earn royalties when the assets they contribute get licensed for use in new digital products, apparel or other licensed merchandise.
"We're extremely proud to partner with the players of the NFL," said George Aposporos, Playmark CEO.