Nickelodeon is expanding its consumer product offering for its hit shows Paw Patrol, Shimmer and Shine and Blaze and the Monster Machine, thanks to a line-up of new licensees.
This year will see an expansion of the Shimmer and Shine toy line from Fisher-Price, as well as a new collectable line of Teenie Genies, which will see of PAW Patrol debut as TY’s first ever licensed Beanie Boos and more.
“Nickelodeon finished 2016 with the strongest slate of pre-school programming we have ever seen and the popularity of our properties has helped drive incredible growth for our consumer products business,” said Pam Kaufman, chief marketing officer and president of consumer products at Nickelodeon.
“We’ve seen amazing success with PAW Patrol, our number-one licensed pre-school property and a top-ten licensed toy property for 2016. As the fanbase of our shows continues to grow, we’re thrilled to work with best-in-class partners and retailers to ensure Nickelodeon products are in every aisle.”
Nickelodeon has also teamed up with Mega Bloks for Shimmer and Shine, Sakar for new tech toys, University Games for games and puzzles, Rubie’s for costumes and more.