Nike has retained its position as the world’s most valuable apparel brand following a 13 per cent rise in brand value.
The increase – according to Brand Finance – has now taken the sporting property’s worth to over $32 billion, placing it top of the charts in the annual Brand Finance Apparel 50 listing.
The brand’s strength has been attributed to its ability to innovate and ‘deliver state of the art products to a range of consumer demographics.’
Last year, Nike released its self-lacing HayperAdapt sneakers, those popularised by the sci-fi movie Back to the Future.
‘Alongside its tangible products, Nike’s delivery of powerful messages through its marketing campaigns undoubtedly bolsters its brand value and strength,’ read a statement from Brand Finance.
‘Nike’s constant involvement in promoting an active, positive lifestyle both inside and outside the scope of sport will continue to positively impact its brand value and strength.’
Nike topped Brand Finance’s 2017 listing, beating the likes of H&M, Zara and Anta to the number one spot.